The Barrire team has introduced a client interrelation programme, Le Carr VIP Barrire, to recognise and reward the dedication of its own clientle. It enables visitors to Casinos Barrire to enjoy exclusive profits and win things to convert to specific supplies throughout their trip.
For lovers of its Casinos, Barrire has generated the Le Carr VIP Barrire, a loyalty strategy to reward gamers. For each euro spent on slot machines exchanged for chips to the matches table, points could be gathered to convert to prizes – everything out of matches coupons into Htel Barrire remains. Each of the benefits are detailed on the interactive terminal and exclusive place constructed for Le Carr VIP Barrire card holders.
By collecting points, card holders may boost their devotion score (silver, white, gold subsequently black) and take improvement of an increasing amount of offers and exclusive statements. On enrolment, they may enjoy easy access to the games area and a free glass of Le Fouquet’s champagne. By winning and collecting points, they could then take improvement of more peculiar profits, for example: a state bar service into the slot machines, queue jumping, discounts at the pubs and restaurants, and a unique birthday deal, etc..
A broad assortment of privileges could be retrieved in increments of 10,000, 100,000 and 400,000 points accumulated over no more than 12 months.
Successfully analyzed after all 2014 at Casinos Barrire at Lille, Blotzheim and Ouistreham, the Le Carr VIP Barrire loyalty strategy will be released to 8 new institutions this season . Two following stages will soon be rolled out in 2017 and 2018. As time passes, Le Carr VIP Barrire will permanently replace the Casino Pass devotion card. This fresh strategy to loyalty puts the emphasis on the client’s actions with the amount of points accumulated dictating their silver, white, black or gold standing. Le Carr VIP Barrire also provides a clearer perspective of consumer behavior and casino usage, which includes profits for optimising exclusive offers to benefit them.
The Carr VIP plot is proof the focussed focus the Group pays its loyal clients, its openness to reward them to thank them out of their first trip. Casinos Barrire are institutions which individuals wish to go back to, in which they feel welcome and are treated holistically in a comfortable atmosphere.
Founded in 1912 by Franois Andr and afterwards produced by Lucien Barrire, Diane Barrire-Desseigne and Dominique Desseigne, the Barrire team has lived through background to become the leading French manufacturer for casinos, a version for luxury resorts, and a worldwide participant in Leisure and Entertainment.
The Group has developed unparalleled supplies on earth of high-end leisure, based on a dedication to operational excellence, quality of support and the French art of living. Now, the Group comprises: 39 Casinos Barrire, 16 Htels Barrire (the vast majority of which are just 5 star resorts, including 1 presently being constructed in Courchevel two ), and more than 140 restaurants and pubs, including the renowned Le Fouquet’s at Paris (also in Cannes, La Baule, Marrakech and Toulouse), placing on over 3,400 displays and events annually too. Earnings for the year ended 31 October 2014 has been 1.17 billion euros. The Group has nearly 7,000 workers.
The Group also profits from a solid standing in the catering sector, with nearly 3 million food served; at leisure with 8 spas (Cannes, Dinard, Enghien-les-Bains, La Baule, Lille, Marrakech, Paris and Ribeauvill), 1 thalassotherapy center in La Baule, 1 balneotherapy center in Ribeauvill, 3 golf courses and two tennis clubs (over 32 clay courts); and can be distinguished by its hotels, situated in internationally-renowned tourist destinations.
1 Le Touquet (20 January), Toulouse (27 January), Menton (3 February), La Baule (10 February), Cassis (17 February), Carry Le Rouet (24 February), Bordeaux (3 March) and Nice (9 March)